Why Supporting Affiliate Links Matters (And Why I Only Endorse Brands I Believe In)
In today's digital world, affiliate marketing has become a common way for business owners, creators, and professionals to share their favourite products while earning a small commission. But what does this mean, and why should you feel good about supporting affiliate links?
What Is Affiliate Marketing?
Affiliate marketing is when a business or individual promotes a product or service using a link. If someone makes a purchase through that link, the promoter earns a small commission—at no extra cost to the buyer. It’s a simple way for industry experts (like hairstylists, beauty professionals, and content creators) to share their go-to products while being fairly compensated for their recommendations.
The Benefits of Supporting Affiliate Links
1. You’re Supporting a Small Business
When you purchase through an affiliate link, you’re helping small businesses, freelancers, and independent professionals continue to create valuable content. Whether it’s a hairstylist sharing their favourite styling tools or a skin care expert recommending must-have products, these commissions help sustain their work.
2. No Extra Cost to You
One of the biggest misconceptions about affiliate links is that they increase the price of a product. They don’t! You pay the same amount as you would if you went directly to the brand’s website, but using the affiliate link ensures that the person who recommended the product gets a small reward for their expertise. Sometimes, you can also score a small discount!
3. You Get Vetted Recommendations
Not all recommendations are created equal. I only promote products and brands that I personally use, trust, and genuinely believe in. If I link to something, I know it works and aligns with my salon’s values. Your trust means everything to me, and I’ll never endorse something I wouldn’t use myself.
4. Convenience and Curation
Think of affiliate marketing as a way to save you time. Instead of endlessly researching products, you get hand-picked recommendations from someone who has already done the testing for you. Affiliate programs offer exclusive discounts, so you might even snag a better deal!
My Promise to You
I will always be transparent about affiliate links and partnerships. Every product I share is something I genuinely believe in, and I’ll never promote something just for a commission. My goal is to provide honest, helpful recommendations that make your hair care routine easier and more enjoyable.
So next time you see an affiliate link in my content, know that you’re not just getting a fantastic product by purchasing through the link; you’re also supporting a small business passionate about helping you achieve your best hair yet!
With all that being said, I would like to remind you that I do have a link (and discount!) with Mermade Hair; follow this link and use the code: CRYSTALCOLOURSHAIR for 15% (excludes items already on sale).
Be on the lookout for more links coming soon!
